Behind the brand
Abley's is the consumer brand of Eighth Fold Circle Trading LLC, a company dedicated to empowering children through thoughtfully designed products. Our journey began with a simple goal: to make effective sensory products readily available, helping every child explore their world with confidence and comfort.
Shaunak Agarwal — Founder, Abley's
Shaunak Agarwal’s journey began with a simple yet powerful insight—sensory deprivation is a growing, often unnoticed challenge among children today. During his winter internship (2023–24) with Mom’s Belief India, he worked closely across therapy centers, observing intervention sessions and collaborating with therapists. This experience introduced him to the critical role of sensory inputs in child development, especially for neurodivergent children.
However, Shaunak’s understanding soon evolved beyond therapy settings. He recognized that sensory deprivation was not limited to children with special needs—it was increasingly affecting all children. Rapid urbanisation, institutional structures, reduced free play, excessive screen exposure, and, at times, unintentional familial or environmental neglect were limiting natural sensory experiences essential for development.
This realization led him to a larger question: how can we restore meaningful sensory exposure in everyday life? Unable to ignore the gap, Shaunak transformed this insight into action. In January 2024, with family support, he launched Ableys—a purpose-driven brand focused on thoughtfully designed sensory and developmental products.
Today, Ableys operates in India and the UAE, building an ecosystem that brings back essential sensory experiences, helping children grow, regulate, and reach their full potential in a modern world.
Empowering Through Expertise
Every product we offer is carefully developed and sourced with precision, guided by deep insights from our expert panel. Built on a strong understanding of sensory development, we focus on creating high-quality solutions that truly match the real needs of children—ensuring every product delivers meaningful, effective, and purposeful sensory experiences.
Our Commitment to Responsible Practices
We are committed to responsible practices across everything we do—from safe, child-friendly materials to ethical sourcing and thoughtful design. Every product is developed with care, tested for quality, and aligned with real developmental needs, ensuring we deliver solutions that are not only effective but also safe, reliable, and responsible for every family.